Driving end-to-end product delivery, from strategy and roadmap to development and launch. Blending product management, data strategy, and hands-on build experience to deliver scalable platforms and user-first solutions.
I'm Samuel Hernandez, a product-driven professional with 8+ years of experience leading roadmaps, building enterprise platforms, and delivering data-driven solutions.
With a background spanning Salesforce, data strategy, and modern web development, I connect powerful backend systems with seamless user experiences.
I thrive on turning complex challenges into scalable, impactful products that align business goals with user needs.
Creating innovative applications that solve real business problems
Lead product roadmap and delivery for enterprise Salesforce migration and agent portal rollout, scaling adoption from 150 agency CEOs to 4,000+ active agents while improving onboarding completion by 17%.
Designed and built responsive, data-driven web apps using React, Vue, and Next.js, collaborating with stakeholders to align UX and technical delivery.
Configured Salesforce orgs, built automation workflows, and developed reporting to support business growth and improve operational efficiency.
Ready to start a project or have questions? Feel free to contact me through any of these channels.